Going "Stealth”: Why NOT Calling It "Wellness” May Be the Key to Enacting Real Change
Original Air Date: February 27, 2014
Presenter: Laura Putnam, MA, CEO of Motion Infusion
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The Holy Grail in wellness is getting people to adopt healthy behaviors. We all agree that if only we could get people to practice healthy behaviors, we could change the face of American public health. The question is how do we actually get people to make and sustain these lifestyle changes?
While the old-fashioned approach used by physicians and health educators of telling people to make lifestyle changes because "it’s good for them” has had limited success; the updated "carrots and sticks” version used by most employers is not much better. You simply can’t pay people enough to adopt lifelong habits and, as evidenced in the Penn State case, applying penalties can backfire. Moreover, as the research has shown all along, the impact of extrinsic motivators is short-lived at best; people must be intrinsically motivated in order to sustain a long-term change. So, what’s a better way?
Join Laura Putnam, CEO of Motion Infusion, as she outlines a third avenue for change, dubbed the "stealth” strategy by researchers at the Stanford Prevention Research Institute. This is an approach in which healthy behaviors are a byproduct, but not the focus.
After reviewing a case study in which she discovered the power of "going stealth,” Laura will introduce practical solutions to promoting health and well-being in the workplace leveraging this novel approach. The first way to do so is by embedding wellness into "work performance” initiatives, such as leadership training or career development, that are seemingly unrelated to wellness (in the traditional sense). The second way is to link worksite wellness with community outreach, helping employees to connect to a larger social movement. Making this connection, Stanford researchers have found, is more intrinsically motivating and therefore more likely to result in the adoption of healthy behaviors. Laura will conclude the webinar by sharing examples of worksite wellness programs that are applying this unique approach, activating employees as agents for social change.
Following the webinar, participants will be able to:
- identify current rates of engagement in worksite wellness programs, both with and without the use of incentives.
- share insights from a case study that revealed the power of using a "stealth” approach to promote health and well-being in the workplace..
- apply innovative behavior-change solutions that leverage findings from the Stanford "stealth” study.
About Laura Putnam, MA
Laura Putnam, MA, CEO of Motion Infusion, is a speaker, trainer, and consultant on worksite well-being, human performance improvement, and culture change. Working with large companies and organizations, such as Visa, Wells Fargo, Stanford University, Aetna, Kaiser Permanente and Apple, she applies a creative and multidisciplinary approach that draws on a background in wellness, urban public education, workplace learning and performance, public policy, and movement.