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Updates from Bright Pink

Posted By NWI, Monday, July 2, 2018

 This is a excerpt from Bright Pink's "Bright Now" newsletter. To receive the full newsletter sign up on their website.


Did you know we're working to ensure your doctor knows their stuff? Now via online learning!

With Call Your Doctor Day still fresh in our minds, we've been thinking and reading about the patient/provider relationship and how we can work to improve this partnership. A recent article from The New York Times eloquently sums up some of the common frustrations that women experience when visiting a healthcare provider: feeling unheard or that their concerns are downplayed. We're doing our part to ensure providers understand how important it is to engage women about their family health history. Have tips for finding the perfect healthcare provider? Send us a message. 


What We’ve Been Up To

Did you download a #MomMoments conversation guide? 
This year, Bright Pink leaned into the amazing stories of our ambassador community to feed our Mother's Day Campaign, #MomMoments. We collaborated with three women to develop custom Conversation Guides to support women of various backgrounds to have conversations about health and wellness with their mothers and mother figures. With the help of our partners, this campaign reached over 73,000 people and drove over 100 individuals to download a conversation guide. A huge thanks to these women for sharing their personal stories and fostering community! Didn't download a guide? It's not too late.

We *chatted* with nearly 900 women on Call Your Doctor Day
Our annual holiday, Call Your Doctor Day, is focused on empowering women to call their doctor and schedule a well-woman exam. This year, with the help of a customized Facebook Messenger chatbot, we "chatted" with nearly 900 women about their well-woman exam and shared resources to help them go into their appointment with confidence. Our amazing partner Aerie played a critical role in this campaign by sharing messaging on their digital platforms, social media (#AerieREAL model Iskra even shot a video for us!), and high-traffic billboards. Didn't get to chat with the chatbot? It's not too late.

Bright Pink
670 N. Clark Street
Suite 2
Chicago, IL 60654

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