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Updates from Bright Pink

Posted By NWI, Monday, December 3, 2018
Updated: Friday, November 30, 2018

 This is a excerpt from Bright Pink's "Bright Now" newsletter. To receive the full newsletter sign up on their website.


It is one of our favorite times of the year at Bright Pink — the season of giving and gratitude. There is so much to be thankful for this year–and our incredible community of supporters and advocates (you!) are at the top of the list. 

Believe it or not, we are already planning for 2019. As we reflect on our 2018 accomplishments, we are also thinking ahead to how we can continue to empower women to be proactive about their breast and ovarian health. As more and more of us engage in healthcare digitally, one thing is super clear: gone are the days of one-size-fits-all healthcare. Bright Pink is proud of our improved risk assessment experience and how it plays a role in driving the future of personalized, digital healthcare.

In September and October (AKA our "busy season"), storytelling, partnerships, and innovative digital strategies took center stage. Here's what you might have missed:

  • In September, we raised awareness around the importance of listening up to your ovaries in honor of Ovarian Cancer Awareness Month. We enlisted five women from our community to share why they prioritize their ovarian health. The result? Over 50,000 people engaged with our educational content and stories on social media. 
  • October brought Breast Cancer Awareness Month and the launch of our new and improved Assess Your Risk experience, four new videos around the importance of knowing your risk, and a lineup of amazing partnerships benefitting Bright Pink. Bright Pink and Assess Your Risk were featured in TheSkimm, Well + Good, Prevention.com, The Root, WCIU The Jam, WGN, and by notable influencers such as LaShawn Wiltz, Misty Nelson, and more–driving 18 Million impressions and over 400,000 views of the new video series. 

In September and October alone, 153,144 women assessed their risk for breast and ovarian cancer, contributing to a total of 400,000+ in 2018. This is so much more than a number–it's about strengthening our community of women who have the knowledge they need to manage their risk proactively.

Congratulations to the 2018 Team Bright Pink marathon runners! We had over 170 runners participate in the Chicago and New York City marathons this year, raising a combined $295,343 to fuel our mission. A huge thank you to all of our runners for their incredible support! 

Interested in running with Team Bright Pink in 2019? Registration for the 2019 Bank of America Chicago Marathon is now open! 2019 will bring our largest team ever, and want you to be a part of it. Commit today by creating your fundraising page! Email teambrightpink@brightpink.org for more information.

Do you know your family health history? Ah, Thanksgiving. Time for heated debates over stuffing vs. mashed potatoes and fielding questions about your job and love life. But, did you know? Thanksgiving is also National Family Health History Day! There is no better time to sit down with your loved ones and have an open conversation about your family health history. Learning more about the health of your family tree gives you a better picture of your own health and arms you with information you need to live proactively. Not sure where to start? Feeling a bit awkward about asking pointed questions about health? We've got your back. 

Peer support is evolving. Bright Pink strives to provide all women with access to peer support and community on their journey toward better breast and ovarian health. As such, we’re growing our online support community on Facebook through content, connection, and facilitation in partnership with our Ambassador community. This group is a meeting place for women at elevated risk for breast and ovarian cancer who are seeking support and guidance while managing their risk. We’re welcoming new members on a weekly basis. Please consider joining the group if you are at elevated risk and help us spread the word about this resource!

How Breast Cancer Can Affect The Bonds Between Family, Friends, and Partners [O Magazine] Real life stories of how breast cancer can reshape relationships with family, friends, and partners. Our own Chief Medical Officer Dr. Deborah Lindner's experience is shared as she discusses how she took control of her health after a BRCA 1 diagnosis.

Ovarian Cancer Screening Isn't as Simple as Getting an Ultrasound [SELF] "Ovarian cancer is one of those diseases you probably assume you’re being screened for when you go to your well-woman exams, but that’s not really the case. Ovarian cancer screening, in fact, isn't recommended at all for women at average risk for the condition, but that's not something that most people know."


Bright Pink
670 N. Clark Street
Suite 2
Chicago, IL 60654

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