ON-DEMAND WEBINAR: Health and Wellness Now: From Moderation to Mindfulness
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ON-DEMAND WEBINAR: Health and Wellness Now: From Moderation to Mindfulness

This webinar, now available on-demand, is part of NWI's Wellness Webinars series--always free for NWI members!

When: Original Air Date: August 22, 2019
Available on-demand
Where: United States
Presenter: Shelley Balanko, PhD
Contact: National Wellness Institute

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Health and Wellness Now: From Moderation to Mindfulness

Shelley BalankoOriginal Air Date: August 22, 2019
Presenter: Shelley Balanko, PhD, Senior Vice President of The Hartman Group, Inc.


Webinar Description

This webinar dives deep into the world of health and wellness. Modern definitions of, and approaches to, wellness will be discussed. In particular, consumers’ primary wellness concerns will be identified and healthy eating practices will be described, including personalized nutrition. Finally, we will explore health and wellness at retail and restaurants.


Following this presentation, participants will be able to:

  • describe the continuum of consumer involvement in the world of health and wellness.
  • explain the four main ways of practicing health and wellness today.
  • identify the top two health and wellness concerns among Americans.

Webinar Access

Free for NWI Members!


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About the Presenter

Shelley Balanko, PhD, has an informed understanding of social and cultural influences impacting the marketplace of today and tomorrow. She graduated from the University of Windsor with a Ph.D. in Applied Social Psychology. Shelley has a MA in Applied Social Psychology from the University of Saskatchewan and a BA in Psychology from the University of British Columbia.

With a first love in understanding people, she enjoyed studying consumer behavior as an ethnographer and then directing The Hartman Group’s Analytic and Retainer Services teams.  Now as a member of The Hartman Group Leadership team, the listening, questioning, and observation skills she applied to understanding consumers’ struggles and desires are applied to understanding industry challenges and needs.

Shelley regularly engages a diverse audience spanning the foodservice, consumer packaged goods and retail segments as she shares leading-edge insights and implications from the field, and an understanding of the evolving consumer culture.

The Hartman Group is the premier food and beverage consultancy. Since 1989, The Hartman Group’s anthropologists, social scientists and business analysts have been immersed in the study of food and beverage culture, using ethnographic observation, quantitative tracking surveys and deep study of trends. What they have learned and continue to uncover allows them to upend many notions of our traditional eating and drinking patterns, thereby identifying unique opportunities and winning strategies for their clients. For more, see hartman-group.com.