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Ground-breaking New Competency Model for Wellness Promotion Released

Tuesday, August 1, 2017   (1 Comments)
Posted by: NWI
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The National Wellness Institute’s Council on Wellness Certification Excellence (CWCE) has announced the release of a groundbreaking competency model for wellness promotion. The competency model will serve as a resource for career guidance, mentorship, curriculum development, recruitment and hiring, continuing professional development, and certification in the wellness field.

“This model provides many benefits to wellness professionals. Among those are a common understanding of critical success factors and desired behaviors within our profession, and assessment, feedback and communication regarding performance to facilitate a common culture,” states Bridgette Stewart, CWP, Senior Lecturer at the University of West Georgia and Chair of the CWCE.

As the first national model of competencies for wellness promotion, the Wellness Promotion Competency Model “finally clarifies what doing wellness means and highlights the relational and systems aspects within which all growth occurs,” notes Alida Moonen, PhD, National Wellness Institute Board Past President.

The model guides professionals employed in this challenging role in how to partner with clients using an autonomy-supportive approach; consider the individual’s or community’s whole life context, values and aspirations; and collaborate as part of an inter-professional team to address organizational and community barriers to wellness.

The CWCE collaborated with employers, experienced professionals, and education partners for two years to assess the knowledge and skills essential to wellness practice within multiple areas of practice. Based upon the results of interviews, survey research, and an expert review process, these items represent the minimum essential competencies for a professional to be considered competent in wellness promotion, regardless of their specific job function.

Leslie Spencer, PhD, a professor in the Department of Health and Exercise Science at Rowan University in New Jersey, enthusiastically welcomes this advancement in the wellness field. “The NWI credentialing committee has achieved something remarkable with these competencies,” she says. “Given the diversity of the wellness field, it is very challenging to reflect the varied career paths in one set of competence standards; yet, the CWCE has done so in this competency framework. It adeptly captures the skills and knowledge needed to be a competent wellness practitioner.”

The CWCE was formed by the National Wellness Institute, a 501(c)(3) nonprofit organization, in 2016 to oversee the standards and governance of the Certified Wellness Practitioner (CWP) certification. Its mission is to support wellness practitioners by defining, recognizing, and promoting ethical, high-quality, and competent wellness practice. This is achieved through maintaining high-quality certification standards, recognizing competent wellness practitioners, and awarding credentials, ensuring continuing competence of credentialed individuals.

The new wellness promotion competency model can be viewed on the National Wellness Institute’s website at



Janelle Baldwin says...
Posted Monday, August 21, 2017
I love this! I will definitely investigate a bit more on this...thanks for being a leader in Wellbeing and setting these competency standards! - Janelle Baldwin PTA, CWT, STS, CSCI, CWP and CWC!